Analysis in Social Sciences: Qualitative and Quantitative Strategies

Analysis in social sciences largely will depend on measurements and evaluation and interpretation of numerical in addition to non numerical knowledge. Quantitative analysis strategies deal with statistical approaches and qualitative strategies are primarily based on content material evaluation, comparative evaluation, grounded concept, and interpretation (Strauss, 1990). Quantitative strategies emphasise on goal measurements and numerical evaluation of information collected via polls, questionnaires or surveys and qualitative analysis focuses on understanding social phenomena via interviews, private feedback and so forth. Quantitative and qualitative strategies are studied throughout the context of positivistic and phenomenological paradigms (, 2006).

The functions of analysis strategies could possibly be studied within the context of enterprise and administration or in social psychology to know a social course of. Among the primary instruments for qualitative or quantitative analysis are associated to knowledge assortment strategies which may be case research, questionnaires or interviews (Simon et al, 1985). Analysis strategies in administration deal with management research and management points are examined in accordance with contingency concept and organisational concept. The results of management are finest studied with the assistance of qualitative or quantitative analysis strategies and analyses of questionnaires despatched to individuals in administration positions.

Analysis strategies are nevertheless centered not simply on administration points but in addition on social course of for instance a research on the interplay between age, bodily train and gender. Some disadvantages and potential flaws of such strategies could also be associated to abuse or misuse of interview strategies, inadequacy of information assortment strategies and reliability of information. The methodological strategy and knowledge assortment strategies are necessary in analysis and type an necessary side of research (Simon, 1985). The case research strategy is particularly helpful in evaluation of enterprise environments and perceptual mapping strategies are used for advertising and marketing analysis. Focus teams and surveys are used as different most popular strategies of information assortment, particularly inside enterprise environments (, 2006).

Interpretive analysis may be thought of as an necessary side of qualitative evaluation, though as with all qualitative knowledge, subjective bias could be a deterrent within the validity of such approaches. In finding out analysis strategies, it might be essential to spotlight the variations between qualitative and quantitative strategies though it has additionally been argued that an built-in strategy to social evaluation may shut within the hole between quantitative and qualitative strategies and each these strategies could possibly be used for social analysis research. In reality there will not be a specified right technique of analysis as every technique appears to have its strengths and weaknesses and these components needs to be examined fastidiously earlier than a selected technique is chosen or used for finding out a social course of.


Champion, Dean J. (1981) Primary statistics for social analysis / Dean J. Champion. 2nd ed. New York : Macmillan ; London : Collier Macmillan

Papers For You (2006) “P/B/685. Qualitative analysis strategies”, Accessible from [22/06/2006]

Papers For You (2006) “C/B/397. Critically assess and examine the strengths and limitations of qualitative and quantitative analysis strategies. Use concrete examples to help your arguments”, Accessible from [21/06/2006]

Strauss, Anselm L. (1990) Fundamentals of qualitative analysis: grounded concept procedures and strategies / Anselm Strauss and Juliet Corbin. Newbury Park, Calif.: Sage Publications,

Simon, Julian Lincoln. (1985) Primary analysis strategies in social science / Julian Simon, Paul Burstein third ed. McGraw-Hill,